North Carolina’s Most “Social Media Obsessed” State Names List
If you’re spending time online in North Carolina, you’re not alone.
North Carolina residents can’t get enough of social media, propelling the state to the top of a national list. Researchers studied online habits and found the state to be “the most social media-obsessed” in the country, according to figures released Thursday, April 7.
Marketing agency Hennessey Digital said it compiled the list after studying internet data over the past two years. It revealed that “Facebook, Twitter, TikTok, Instagram and Snapchat” were the most popular US social media sites by search volume.
Next, the analysts looked at the number of times people searched for these platforms on Google “in each state to see which had the most searches per month per 1,000 people,” officials said in a press release.
North Carolina, home to more than 10 million people, came out on top, with people searching social media platforms more than 9 million times a month. That’s about 867.87 searches per 1,000 people, according to the results.
So which online platform was the most curious in the state? Facebook tops the list with 6.12 million average monthly searches in North Carolina.
“Instagram comes second with 823,000 monthly searches and Twitter comes third with 550,000 monthly searches,” officials said.
These numbers reflect national trends, which rank Facebook ahead of Instagram and Twitter in terms of search popularity. Snapchat was the lowest of the social media platforms studied.
While that doesn’t match North Carolina’s level of interest in social media sites, neighboring Tennessee clinched second place overall. Maine, New Hampshire and New Mexico round out the top five.
“Hawaii was found to be the least social media-obsessed state, with 440.34 searches per 1,000 residents,” officials said.